Apple's iPhone Product(RED) Launch for iPhone 8/8+ Aims To Help Millions Living With HIV/AIDS - WORLD LXRY | The Digital Luxury Magazine
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Apple’s iPhone Product(RED) Launch for iPhone 8/8+ Aims To Help Millions Living With HIV/AIDS

First off, we like stories like this.

We like when big brands, in this case, one of the biggest brands in the world, Apple, supports a big cause that affects millions of people.

Apple has announced that starting tomorrow, Friday April 13, a special PRODUCT(RED) edition of the iPhone 8 and 8+ will be available for purchase. One of the latest generations of iPhone will have a sleek red finish contrasted with a black front, bridged by a matching red aluminum band.

What we like about the new PRODUCT(RED) can be the features, can be the benefits of the camera, the phone’s features itself, but mostly it’s the conversation that shortly follows after someone points out that your iPhone is uniquely red.

The conversation that is provoked is a great awareness prompt and conversation piece towards a higher cause and global problem that needs help, energy, and focus.

If you are looking to join in on the cause but already have a new iPhone X, you can add a PRODUCT(RED) Leather Folio case to your phone, also available tomorrow as well.

All purchases towards these limited edition items help (RED) provide testing, counselling and treatment for millions living with HIV/AIDS.

Since partnering with (RED) in 2006, Apple has donated more than $160 million to the Global Fund, serving as the organization’s largest corporate donor.

The Bottom Line

If you are upgrading to a new iPhone 8, make it the PRODUCT(RED) version, so not only can you help the cause and be a contributor towards the solution of a global cause, but also, it’s a beautiful colour red. To learn more about the PRODUCT(RED) Special Edition iPhone 8/8+, be sure to visit their site:

Steven M. Dolson
[email protected]

Steven M. Dolson is the founder and editor-in-chief of both LXRY Magazine and WORLD LXRY, both digital luxury magazines covering Canadian Luxury and luxury around the world. He has a passion for the best experience for the best.

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