14 May Fenty Beauty By Rihanna Launches in 1,600 Stores In One Day
Now more than ever, it seems like spokespeople are becoming more than models or representatives of the brands they wear, they want equity.
When an artist like Rihanna comes to the table with a beauty brand, a lot of people become curious if it’s just their celebrity name on another bottle with no involvement, or if it’s something rooted from an original concept. With Rihanna’s new line of Fenty beauty products, it seems to be the latter.
In partnership with Kendo Brands, an LVMH-owned beauty developer, Rihanna launches a brand under her last name, Fenty.
With this tremendous support from LVMH and Kendo, her line of beauty products has launched to 1,600 stores across 17 countries in one day. I repeat, start with 1,600 stores in one day. This is unprecedented normally. Usually, there is a soft launch, some testing, some feedback and a slow roll out. LVMH is showing it’s confidence in the new and young Fenty Beauty brand.
Fenty Beauty uses light-asair formulas that are purposed to be layered on your skin and has shades for all skin tones.
What is the public saying about Fenty Beauty?
With Fenty Beauty products available in Sephora now, the public seems to be responding well to things like the Fenty Lip Balm, with over thirty, five-star reviews on their website. Most of their products are averaging from 4-5 out of 5 stars from the customers that have brought her products.
The Bottom Line
It looks like the partnership will allow Rihanna to showcase her terrific presentation and creative stature in the beauty world, while also showcasing good product lines that people seem to enjoy and are excited about. We welcome this change of going from simple private labeling of a celebrity to an investment into a vision from a creative. We look forward to seeing more from the line and see how it expands.
For more information about Fenty Beauty, be sure to visit their website.
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